OPPO, a global technology innovator, Oppo and Hasselblad, a renowned camera maker, have announced their collaboration at Paris Photo 2023 to create the groundbreaking HyperTone Camera Systems, set to launch in 2024. This partnership marks a significant step in computational photography, blending aesthetic principles with advanced technology. The HyperTone Camera Systems, first to be featured in OPPO’s upcoming Find series, promises a transformative mobile imaging experience.
Oliver Zhang, OPPO’s Imaging Director, expressed excitement over the partnership’s progress. The Find X6 Series, incorporating the HyperTone Camera System, has been acclaimed by users and experts alike. The Find N3 Series also made waves, introducing high-end imaging to foldable devices. Zhang highlights the union of traditional imaging aesthetics with mobile technology, setting new standards in the industry.
Bronius Rudnickas, Hasselblad’s Global Marketing Manager, emphasized the significance of this collaboration. He noted that the venture goes beyond mere style inheritance, offering a deeper blend of aesthetics and technology. This partnership aims to elevate mobile photography, offering creators enhanced image quality and unique experiences beyond standard smartphone capabilities.
OPPO’s approach to mobile imaging, driven by aesthetics rather than conventional technical benchmarks, is revolutionizing the field. The Photography Aesthetics Feature Quantification Lab, composed of technicians, professional photographers, and color experts, is pioneering a new system of photography technology development. This initiative is poised to redefine computational photography.
OPPO and Hasselblad Photography with HyperTone Systems
The HyperTone Camera System includes the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display. It promises comprehensive system-level imaging capabilities, enhancing multiple OPPO product series with consistent aesthetics and superior quality. Notably, the HyperTone Camera System introduces an industry-first All Main Camera System, achieving high-quality images across all focal lengths and lighting conditions.
The HyperTone Image Engine addresses challenges in traditional computational photography, resulting in clearer, more detailed images with minimal digital artifacts. The HyperTone ProXDR Display offers an unparalleled photo viewing experience, with technology that dramatically increases dynamic range, ensuring realistic photo reproduction.
Hasselblad Portrait Mode is another highlight, offering industry-leading portrait photography effects. This mode enhances tonal quality, skin tone accuracy, and provides a cinematic bokeh effect, elevating portrait photography to new heights.
At Paris Photo 2023, OPPO showcased its commitment to breaking mobile imaging boundaries with the imagine IF Project. The OPPO imagine IF Photography Awards 2023 attracted over 700,000 entries from 51 countries. The event highlighted OPPO’s role in bridging cultural communication and showcasing mobile photography’s potential through works by top photographers and award-winning images.
The event also featured contributions from notable photographers like Tina Signesdottir Hult, Wang Jianjun, and Yin Chao, who shared their experiences using OPPO phones for photography. This collaboration between OPPO and Hasselblad, illustrated at Paris Photo, marks a significant milestone in the evolution of mobile imaging, promising exciting developments in the years to come.